Multi-Disciplined Do’ers
We’re not just designers. We’re opportunity catalysts.
A brief glance around our studio shows evidence of creativity and work being accomplished. Our tools—gadgets, Sharpies, paper, white boards—are everywhere. Designers mill about, critiquing work, talking, discussing, debating and making.
Every member of our team has a unique skill set, and we use this to your advantage. In fact, we collaborate the same way with our clients as we do among ourselves, allowing you to fuel the design process.
Grand Rapids, MI 49504
hello@visualhero.com
Visual Stories
Form, Function and Meaning
Our work takes many forms to visually tell the story of your product, service or brand. These are the methods in which we deliver your vision. We shape your vision, present it through graphics or a demo and make it a reality through crafting a design and guiding delivery.
We believe good design has three parts. It needs meaning, must take a form and has to function. Without even one of these aspects, the true value of design falls apart. With this approach we deliver the following services:
- Research Exercises
- Graphic Recording
- Data Visualizations
- Brand Identity
- Graphic Design
- Interface Design
- Information Architecture
- User Experience
- Customer Experience
Look. Understand. Make.
Iteration without Hesitation
As designers we are in a great position to not only think strategically (design thinking), but to translate your vision by making (design doing). We start by exploring and researching every facet of your product, service or brand. What do your users need? What is the voice and messaging? How can people engage and interact clearly, concisely and definitively? When we have the answers to these questions, we make something to prove it. Our visual stories throughout the process identify opportunities for your vision to take shape.




Partners in Design
Keys to our succcess
Large clients, small clients, high-profile and top-secret clients. Creating meaningful, delightful and useful products and services makes us happy. Some clients love when we show off our collaboration. Others prefer we keep things under wraps. We value each client’s trust in us and willingness to collaborate on creating great things. Ultimately it is our clients who allow us to stay independent and unique.
- Development Teams
- Innovators
- Entrepreneurs
- Executives/Leadership
- Marketing Teams
- IT Teams
- ID Teams
- Design Teams

Explore
Creating Meaning (Design Research)
There’s a reason our walls are covered in stickies and documents, our whiteboards are slathered in pseudo cave drawings and our people are talking to each other. We’re explorers. We interview, research and analyze your customers and your vision, and through exercises and iteration, help you craft the visual story for that vision. These stories give meaning to your vision and allow you to share it and act upon it.
- Research Exercises
- Graphic Recording
- Data Visualizations
- Customer/User Interviews
- HCD Sessions

Engage
Crafting Form (Visual Design)
We have a healthy obsession with pixels, typography and color, among other designerly things. Our visual designs makes information tell a story, identities that entice and hold brands together, graphic design that sings its message and interfaces that overshadow the devices for which they’re built. The form enhances the meaning and function of design and is the visual result of true design value.
- Logo Indentities
- Brand Standards
- Collateral Materials
- Websites
- Exhibit and Wayfinding
- App Interface Design
- Mobile App UIs
- Embedded Interfaces

Interact
Ensuring Function (Experience Design)
We put a lot of thought into making every design easy to use and understand. Your audience will not notice all the hard work that went into the interaction—unless they’re pleasantly surprised.
This is your opportunity to delight. Unexpected enhancements within interaction, user experience and gamification can change workflow, behavior and, yes, your bottom line.
- Mobile Apps
- Browser Apps
- Desktop Apps
- Embedded Device
- Touch Screen
- Workflow processes




















































































